Pop Mart's Stock Skyrockets: The Unveiling of Mini Labubu Dolls

The announcement of the mini Labubu doll series has sparked a remarkable surge in Pop Mart's stock, with an 11% increase, fueling optimism about the company’s potential for expanding its footprint on a global scale.

In a striking development, the shares of Pop Mart, a leading Chinese toy manufacturer, experienced a significant boost of 11%. This surge came on the heels of a statement by CEO Wang Ning, who disclosed plans for the imminent release of the mini Labubu dolls, a move that has heightened anticipation about the company’s promising growth trajectory.

As reported by Bloomberg on the 20th of this month, during an earnings call, Wang revealed that Pop Mart is on track to surpass its annual revenue projections. Integral to this optimism is the planned introduction of the new series featuring the mini Labubu dolls.




Photo: Reuters

The timing of the reveal coincided with an impressive rise in Pop Mart’s stock, which soared to HK$310.60, approximately ₩55,706, on the Hong Kong Stock Exchange. This leap signified the most substantial single-day increase observed in four months, setting a new record high since the company's initial public offering in December 2020.

Reflecting on the fervor surrounding Labubu collectibles, Wang remarked, "The global enthusiasm for Labubu has exceeded even my expectations regarding our revenue growth. Initially, we set our sights on achieving an annual revenue of CNY 20 billion, or approximately ₩3.89 trillion. However, reaching CNY 30 billion, approximately ₩5.84 trillion, now appears well within reach." He further mentioned that the mini Labubu dolls could make their debut as early as this week.

The robust reaction from investors underscores a mounting interest in Pop Mart's collectible offerings and highlights the company’s potential for sustained international growth.